Inbound Marketing Glossary

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Lead Acquisition Cost

We define lead acquisition cost as the amount you pay, to acquire a single inbound marketing lead.

Inbound Marketing

Essentially, inbound marketing is the opposite of outbound marketing. Rather than reaching out to your prospects via email, phone or advertisement, you are aiming to get to the point, where prospects reach out to you.

Buyer Persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.