Google AdWords is a great tool for businesses to advertise their products, drive more visitors to their website and ultimately increase revenue. In reality however, you need to take a lot of factors into consideration to maximize the efficiency of your advertisement campaign. Today we’re taking a closer look at how to optimize your Landing Page and make sure that you convert your visitors to leads.

• Your ad keywords need to correlate with the page content you send your leads to
• Ideally, you have a call to action and a conversion form (Capture visitor information)
• Do A/B testing. Sometimes a small change will increase conversion substantially
• If you’re selling products, offer a 10% discount on the first purchase
• If you’re selling services, offer freebies (enter e-mail, download PDF) or explain how your service is valuable
• Make it as easy as possible to get in touch with you (phone number, e-mail address)
• If you collect your visitors e-mail address, send an auto-response. Make sure to follow up within a day.
• measure your ROI (Return of Investment - Money spend, new business won / sales made)
• Do not make the mistake and send your visitors to your homepage or any other generic product page!

Feel free to ask a question below.